Top Up Telegram Ads

What is Telegram Ads

Telegram Ads is Telegram's official advertising platform. These are short text ads with a button, shown below posts in public channels with 1,000+ subscribers. A user sees the ad in the channel feed and taps the button to reach your channel, bot or website.

Ads on the platform are paid for in TON — the internal currency of the ad cabinet. Billing follows the CPM model (per thousand impressions), and you manage the bid and budget. Through STARSEi the cabinet balance is topped up in rubles — no foreign-currency cards or workarounds.

How to launch ads in Telegram Ads — 4 steps

Official Ads or buying in channels directly

You can promote on Telegram in two ways. Each has its own strengths.

Ads is more convenient for systematic scaling and precise targeting. Direct buying wins when you need a native format and a specific channel. The two are often combined.

Ad formats and targeting

The basic format is a short text of about 160 characters with a button linking to a channel, bot or website. Extended cabinets support ads with an image, GIF or video.

Impressions are set up by topics and specific channels, audience language and keywords. Billing is per impression, and with the CPM bid you regulate reach and how well you hit the right audience.

Minimum budget and what the price depends on

Through us you can top up the balance from 1 TON — noticeably below the threshold of most services, where the minimum starts from dozens of TON or hundreds of euros. A low threshold is handy for testing ads without a large upfront spend.

The final campaign cost depends on the CPM bid, competition in the topic and reach. You set the budget yourself in the cabinet, and we simply top up the balance at a favorable rate — the amount is shown before payment.

Why advertising in Russia needs an intermediary

You can't top up a Telegram ad cabinet directly with a Russian card: payment goes in TON, and direct access to the platform requires a high threshold and foreign details. Sanctions block Russian card payments.

An intermediary service solves this: you pay the usual way (SBP, MIR card, TON), and we credit the amount to the cabinet balance. No need to set up a crypto wallet, hunt for TON on exchanges or deal with P2P.

Payment methods

You can top up the balance with Russian methods, no crypto or foreign-currency cards:

• SBP — transfer by QR or link from your banking app.
• Bank card — Visa, Mastercard and MIR from Russian banks.
• SberPay — one-tap payment for Sberbank clients.
• TON — if you already have the cryptocurrency.

The payment goes through a secure connection, and we don't store your card details.

Who Telegram advertising is for

• Channel owners — quickly gaining targeted subscribers.
• Businesses — traffic to a website, bot or store.
• Authors and experts — audience growth and selling their products.
• Agencies and media buyers — running campaigns for clients.

The format is especially effective where the audience is already gathered in topic channels.

Is it safe to top up the balance through a service

We top up the cabinet balance using your details and never ask for a password or account access.

The service handles a turnover of over 3,000,000 stars per month. If the payment went through but the balance wasn't topped up, support inside the bot will check the order and refund the money.

Pros and cons of topping up through a service